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What Is Local SEO and 5 Reasons Why It’s Important by John Ullman

What are the indicators to determine when you’re in need of an locally-based SEO strategy? The key word here is “local.” Do you run an organization that is able to draw in customers from anywhere between 0 and fifteen miles? Are potential customers searching for your products or services take about ten minutes or more to reach your establishment? If you answered the affirmative to those questions, then chances are that you must control locally with your SEO strategy.

John Ullman

What do you mean by local SEO? What is its significance?

What is Local SEO?

Local SEO is the process of enhancing your website’s presence online to draw businesses from local search results through Google or other major search engines. Based on Hubspot’s local SEO data 46% of Google users are seeking local information. 72% of those who looked for a local item or service via local SEO nearby searches were in a store within 5 miles.

What do you think? Does the local SEO work? It certainly did when you were one of those companies. Are you unsure of where to start? To demonstrate the benefits of the local search engine optimization, John Ullman have compiled a 5 reasons it’s vital for the success of your business.

5 Why Local SEO is Essential to the Success of Your Business

Reason #1 – Your business details appear before consumers looking for your Products and Services

Do you remember the old times when you searched the yellow pages to locate businesses that could provide the goods and services you wanted? Now, all you need to need to do is type in the product or service you’re searching for into an engine search on your desktop, laptop or mobile. Businesses that offer the products or services you’re looking for will appear. When you enter “near me,” it’ll provide everything within a reasonable distance to drive to from your current location.

It’s pretty slick. Local SEO “near me” searches save your time. Choose what you like and then open your map, and follow the directions and you’re off to the races. If you examine the results closely, you’ll find that they’re filled with online business directories that look as the yellow pages of olden times.

If you are comparing local SEO with. natural SEO, they are crucial. You need to implement a strategy for content marketing that will help your site appear in search results for certain keywords as well as key phrases (the purpose in organic SEO methods). Local SEO is crucial for businesses serving the local community. It’s less crucial for companies with global reach that attract customers from all over.

Reason #2 – Always Accurate Online Directory Citations Boost Your Organic and Local Pack Rankings

It is important to include your business’ name as well as address and phone number in a precise manner and regularly across the top local directories and business citations. The information you provide is known by the name of your NAP Data (name address, address, and telephone). A bot that searches for information will more likely to include your business on search results pages (SERPs) when it is confident that the information you provide is consistent and up-to-date.

This seems to be fair. Do you think you’d be frustrated when Google directed you to a company that isn’t in existence or gave you a the number of a company that’s no longer working? Search engines are looking to locate the basic details regarding your business in a variety of websites.

If they discover that data is available in multiple places and it’s right and consistent, they trust the information. However, when search engines like Google or Bing for instance find inconsistent, confusing information, they view it as not as reliable or valid. Thus Google and Bing will likely to steer clear of your business in favor of businesses that have more reliable NAP Data.

Reason #3 – Your Business Website Receives More Links from Authoritative and Trusted Websites

Backlinks, also known as links that point to your site from reputable reliable websites are a crucial element in SEO. They verify the existence of your site by proving that your website is an active presence in the online world. Furthermore, certain directory citation websites include a URL field for websites in their listings, and show the URLs as dofollow hyperlinks. This adds important link equity to your website. Backlinks are used by search engines to determine the authority of your domain and boost your SEO (as as opposed to nofollow links, which are great but don’t provide any benefit).

Looking for another method to get the backlink you want while also doing something worthwhile to grow your company? Join your Chamber of Commerce in your area or another business associations. By doing this, you’ll have an appropriate local link back to your website and you’ll be able to network during local gatherings. While attending such events, you could gain some business connections or backlinks.

If you have vendors or a supplier of products it is possible that they would like to be able to link to your site also (with dofollow links obviously).

Reason #4 –Your Business will be Closer to being on the 1st Pages of Search Engine Results

Online business directories occupy an enormous amount of space on search engine result webpages (SERPs). This means that local businesses listed in their directories are given first priority in local search results. If you’re not listed on these directories…

It is essential to understand the best way to have your company registered in these local directories to avoid losing out on a lucrative business opportunity. What you don’t know about online directories can be detrimental to your business.

You may have the most delicious pizza on the market however if the person across the street doesn’t come across you when you search in the search engine for “pizza near me,” they’ll purchase his pizza from your opponent. This leads us to the fifth reason.

Reason #5 – Your business will be able to take advantage of opportunities for Third-Party Review

These are the three main elements that will help you rank well within Google Local Map Pack. Google Local Map Pack.

  • Relevance

How do you ensure that you are able to focus on the key words or subjects that potential customers might browse on your site?

  • Prominence

How do you make your business be noticed on the web?

  • Proximity

How much is your company’s proximity to the customer that is looking for your services or products?

We’ve discussed the relevance of your business and its proximity. It’s time to talk about the importance which is the reputation you have earned and the feedback your business receives from the web. What are the search engines that can discover this information? A lot of directories and citations permit customers to write reviews and evaluate their experiences of local companies.

If you provide excellent customer service, your company will reap the benefits of this additional bonus. However, it’s not enough to receive favorable reviews. It is also important to respond to reviews. And, if you get a negative review, don’t sweat it. Make sure to remain calm and respond with a prompt response. Try to resolve the issue as soon as you can. A simple apology can be better than not responding even.

Additional Tips on Local SEO

For multiple sites, include the locations you have staff at with the full address, name and telephone number on the Contact Us page on your website.

If you have a business with fewer than 10 locations, include the full name as well as address and telephone number for each place in the footer for the entire site.

It is important to ensure that people are able to locate your number on your website, and it’s clickable for mobile devices.

As you would like to maintain consistency on directories, ensure that your NAP data is the same across all pages on your site.

If your company has several locations, then you will require separate pages with unique content for each location. Do not copy and paste between one site and the next.

Modify Your Local SEO to your Business Type

What you don’t know about online could harm you. If your company doesn’t work with local SEO strategy and you’re putting cash on the table that your rival across town will take.

According to John Ullman, Local SEO is effective however, it takes patience and time, as does organic SEO. Many businesses employ a Local SEO company to help put the elements together.


John Ullman is a Brisbane based SEO consultant specializing in digital marketing, analytics, SEO and Social Media. John work with clients from a range of industries including Law, Medical, Trades, Finance, Tourism and Ecommerce – the list goes on.

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